For more than 50 years, LITTLE TREES® Air Fresheners have become the most recognised and respected brand of air fresheners in the world. When I found out i’d be working with Saxon’s partner brand Little Trees, I thought it was a fantastic opportunity as they are such a well recognised brand and have such a fun and colourful range of products. Little Trees design most of their packaging in-house, however on occasions Saxon Brands & Little Trees reach out to each other to talk about new ideas for products, new fragrances, marketing campaigns, catalogues and multipack packaging designs.
Seen below is a 12 x Multipack packaging solution designed by me to be distributed out to national retailers.
The Tree design and LITTLE TREES are trademarks. © Julius Sämann Ltd.
Every year the Little Trees catalogue is updated to remove any discontinued products from the range and add in new products from the past year, this gives me a great opportunity to update the overall look of the catalogue each time. In the latest version of the catalogue (seen below) I decided to really show the fun and colourful products within this range. For the front cover I used the iconic silhouette of the little trees shape; filled it with layers of different coloured trees and really showed the customer how extensive the range is and how there is not one strict colour for all. When printed the cover had a matt laminate applied, giving it a really premium finish. On the inside pages within the header and footer, I positioned trees in a row and altered each of their angles to simulate how they hang and swing on the elasticated band, pushing that fun element of the brand.